Professional Video Equipment.
Not everything in this Citysearch listing is correct.
The address is indeed 4311 Medical Parkway, Austin, TX. However, the map to the left shows their previous location on South Lamar -- a location they haven't been at in 5 years. This also explains why the neighborhood listing says South Lamar / Zilker (also wrong).
But perhaps the biggest mistake is that this is not a company that does "movie rentals." This is a store for PROFESSIONAL VIDEO EQUIPMENT: digital video cameras, editing computers/suite, professional audio equipment, lighting, and fully integrated systems.
It also rents that same equipment.
So if you are a digital video professional, an organization looking for presentation solutions, a production company outfitting a recording or editing studio, or a wedding videographer... this is the type of place that has the equipment you want and need.