Great Supermarket Alternative!.
I love shopping at Newflower Farmer's Market. I think it's hilarious that it's misclassified as a florist, though!
New Flower provides a lot of whole/organic options. It's never as crowded as Whole Foods. Regular shopping here could really be expensive, but they put out weekly fliers on Wednesdays (which you can look at online) which have EXCELLENT sales! I'm always particularly interested in their sales on red meat -- you can get usda organic ground beef for less than $2/lb when it goes on sale (which is even cheaper than Walmart's non-organic beef). Also keep an eye out for sales on steaks.
I usually can't help myself from buying a little treat from the olive bar!
Lastly, buy the peaches when they're in season! They're so juicy and sweet they're out of this world!
I would definitely recommend New Flower to anybody looking for alternative options to your regular grocery store.