More than a gimmick !.
I thought this may be a poor attempt at removing money from texas folks wallets but I was wrong. This was a quality experience from start to finish. Steaks were cut and prepared perfectly, drinks never went dry and the breads were fresh. I would def go back again, I love the longhorn in the lobby. Its probably going to do really well after people realize its open. The windows do not show a lot of light so try the door, you wont be sorry.